From The Streets Of London
Cavalerie was born in the heart of London, inspired by the city’s timeless fusion of tradition and rebellion. The founders—young visionaries from the creative and tech scenes—saw a gap between classic craftsmanship and the bold spirit of the modern generation. They envisioned a brand that echoed the nobility and discipline of a cavalry unit, but with the swagger and edge of contemporary street culture.
So, with little more than a sketchbook, a secondhand sewing machine, and an unshakable drive, Elias began crafting what would become Cavalerie. Every stitch carried intention. Every design was a statement. What started as a personal pursuit quickly caught the attention of a growing community—drawn not just to the garments, but to the story they told.
The journey has been long, marked by countless late nights, bold risks, and the unwavering belief of a team of creators who refused to compromise. Cavalerie grew not in silence, but through movement—through people who wore their values as visibly as their clothing.
The Creator
Cavalerie was founded by Elias Ward, a former design student turned creative renegade, raised between the grit of South London and the galleries of Soho. With one foot in the underground and the other in high culture, Elias developed a perspective that blended raw edge with refined taste. From a young age, he was drawn to the symbolism of uniform—how clothing could communicate purpose, identity, and defiance all at once.
Fascinated by military history and obsessed with clean, functional design, Elias saw fashion not as decoration, but as armor—something to move through the world with intent. To him, style wasn’t about trends; it was about transmission. Every detail, every cut, every fabric choice had to carry meaning. He grew frustrated with the industry’s empty storytelling and surface-level aesthetics. He wanted to build something honest. Something with spine.
So, with little more than a sketchbook, a secondhand sewing machine, and a relentless drive, he began crafting what would become Cavalerie—piece by piece, stitch by stitch. What started as a personal outlet soon evolved into a movement.
New To The Scene
Cavalerie was born in the heart of London, inspired by the city’s timeless fusion of tradition and rebellion. The founders—young visionaries from the creative and tech scenes—saw a gap between classic craftsmanship and the bold spirit of the modern generation. They envisioned a brand that echoed the nobility and discipline of a cavalry unit, but with the swagger and edge of contemporary street culture and authenticity
Elias built the brand from the ground up, pulling inspiration from cavalry uniforms, post-war utilitarian wear, and the sharp silhouettes of classic British tailoring.
Elias built the brand from the ground up, pulling inspiration from cavalry uniforms, post-war utilitarian wear, and the sharp silhouettes of classic British tailoring.